When William Magner set out to make Ireland’s greatest cider in 1935, this is what he came up with. We’ve barely changed it since then, but why would we? Made with 17 different varieties of fallen apple, pressed and then kept in the dark to mature for a couple of years, it is the crispest way to celebrate any moment. Sold as Bulmers in the Republic of Ireland. When William Magner set out to make Ireland’s greatest cider in 1935, this is what he came up with. We’ve barely changed it since then, but why would we? Made with 17 different varieties of fallen apple, pressed and then kept in the dark to mature for a couple of years, it is the crispest way to celebrate any moment. Sold as Bulmers in the Republic of Ireland.